Avant Amour Avant Amour
Menu

Service

WhatsApp Diary Studies

Two weeks of voice notes, photos, and screenshots from real customers — captured on the platform they already live in.

A WhatsApp diary study asks participants to record their experiences, actions, and frustrations over time — on the platform they already live in. They share real-life moments, photos, videos, and voice notes with us over days or weeks. Use it when you want to understand real behaviour as it unfolds, and surface patterns a single interview can’t catch.

We ran a WhatsApp diary study with 50 customers over five to ten days, capturing what frustrated them as they used a particular app.

Q&A

Frequently asked questions

How long does a typical engagement take?
Most engagements run two to three weeks, depending on the scope of the question and how long we need participants in the field.
How many participants do you typically include?
Around 30 participants is the typical anchor, driven by the research question rather than statistics. We've run diary studies larger than that when the brief calls for it.
How do you handle NDAs and data ownership?
We treat confidentiality and data ownership with strict clarity, agreed in writing before a project begins. Your data and findings are yours.
What do you actually deliver?
A clear report, a live debrief with your team, and the raw material behind the findings — voice notes, photos, videos, and edited clips you can show internally.

Wondering if this is right for your question?

Talk to Arrpita →