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In-Depth Interviews

Ninety unhurried minutes with one customer at a time. The sharpest tool for mapping a single decision, objection, or behavioural gap.

An in-depth interview is an open-ended, one-to-one conversation that uncovers a person’s detailed thoughts, motivations, frustrations, and the hidden reasons behind their behaviour. It’s the right tool when you need deep qualitative insight — especially around user behaviour, emotion, decision-making, and low adoption.

We conducted 120 in-depth interviews for an OTT platform to understand how people choose content at the moment of discovery.

Q&A

Frequently asked questions

How long does a typical engagement take?
Most engagements run two to three weeks, depending on the scope of the study and how widely it's spread across locations or segments.
How many interviews do you typically run?
Around 30 conversations is the typical anchor, driven by the research question rather than statistics.
How do you handle NDAs and data ownership?
We treat confidentiality and data ownership with strict clarity, agreed in writing before a project begins. Your data and findings are yours.
What do you actually deliver?
A clear report, a live debrief with your team, and the raw material behind the findings — video recordings, highlights, and edited clips.

Wondering if this is right for your question?

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